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The initiative will serve over 2.

Health promotion theory - L. Cragg, downchibatading.gq, W. Macdowall, | University of Derby

Beyond fighting disease, we will work to ensure healthy lives and promote well-being for all at all ages, leaving no-one behind. Our target is 1 billion more people enjoying better health and well-being by Health Topics.


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Health Promotion Theories and Models

Skip to main content. Health promotion Webinar 7: Health Literacy — why it matters and what to do about it Date and time: 9 September Read more. Read more about the new initiative.

One difficulty which health promotion program planners may encounter is knowing exactly how to create health promotion or education programs that are based on theory, empirical findings from the literature, and data collected from a population. Existing literature, appropriate theories, and additional Existing literature, appropriate theories, and additional research data are basic tools for any health educator, but often it is unclear how and where these tools should be used in program planning. Correctly applying theories seems to be especially challenging.

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Health promotion

In this Research Topic we will give an overview of current research applying the Intervention Mapping IM protocol for theory- and evidence-based health promotion program planning. The purpose of IM is to provide health promotion program planners with a framework for effective decision making at each step in intervention development, implementation, and evaluation.

IM is a planning approach that is based on using theory and evidence as foundations for decision making and takes an ecological approach to assessing and intervening in health problems and engendering community participation. Compared to other planning protocols, IM emphasizes the correct application of theories in linking social-cognitive determinants of behavior to methods for behavior change, and in linking methods for behavior change to practical applications that operationalize these methods.


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IM provides a vocabulary for needs assessment, program planning, procedures for planning activities, and technical assistance by identifying theory-based determinants and matching them with appropriate methods for change. Intervention Mapping IM describes the iterative path from problem identification to problem solution in six steps.

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Each step of IM comprises several tasks each of which integrates theory and evidence. The completion of the tasks within a step creates a product that is the guide for the subsequent step.


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  5. The completion of all of the steps serves as a blueprint for designing, implementing, and evaluating a health promotion intervention. The six steps and related tasks of the IM process are: 1 develop a logic model of the problem based on a needs assessment; 2 state program outcomes and objectives—a logic model for change; 3 develop the program plan, including scope, sequence, behavior change methods, and practical applications; 4 produce the intervention, including program materials and messages; 5 plan program use, including adoption, implementation, and maintenance; 6 develop an evaluation plan including a process and effect evaluation.

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